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Minuteman Press - Colchester
113 Acorn Lane, Suite 2
Colchester, VT 05446
Phone: 802.864.5440
Fax: 802.864.5606
info@minutemanvermont.com

Monday - Friday 8:30-4:30

Minuteman Press - Montpelier
407 Barre Street, Suite 1
Montpelier, VT 05602
Phone: 802.229.0660
Fax: 802.223.0366
info@minutemanvermont.com

Monday - Friday 8:30-4:30

Minuteman Press - Colchester
113 Acorn Lane, Suite 2
Colchester, VT 05446
Phone: 802.864.5440
Fax: 802.864.5606
info@minutemanvermont.com

Monday - Friday 8:30-4:30

Minuteman Press - Montpelier
407 Barre Street, Suite 1
Montpelier, VT 05602
Phone: 802.229.0660
Fax: 802.223.0366
info@minutemanvermont.com

Monday - Friday 8:30-4:30

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Real people, all the time.

Call us old-fashioned, but we believe your print projects should be handled by people rather than computers. That's why we work with you every step of the way to make sure your projects are executed to your liking the first time around. 

Featured Products  See All Products & Services

  • We help our customers plan and execute direct mail campaigns from start to finish.

  • We can create stunning booklets with a wide variety of finishing and binding options.

  • We print a wide selection of labels and stickers in varying sizes, shapes and finishes.

  • We can create brochures of all shapes and sizes and offer a wide variety of finishing and folding options.

  • We can create customized multiple part forms and checks for your business.

  • We help our clients create custom menus and menu masters to reflect the quality of their restaurant.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

Let us work, for you!

Minuteman Press is a locally owned and operated commercial print and mail company with locations in Colchester and Montpelier, Vermont. We have been serving businesses in Northern Vermont and beyond since our humble beginnings back in 1986. We offer both digital and offset printing services as well as full commercial direct mail services, making us a true one-stop-shop for our clients.

Jon and Nancy Cunningham purchased their first Minuteman Press shop back in 2003 when the company was located in South Burlington, VT. In 2005, they purchased their second shop in Montpelier. The South Burlington location later moved to Hinesburg and then to it's current location on Acorn Lane in Colchester. 

We are proud to be a small local Vermont business. Our staff of 15 works diligently to make sure your projects are planned and executed exactly to your liking and within your budget and time constraints. We pride ourselves on offering you affordable, high quality products with exceptional customer service to match. Get to know us a little better, and we are confident that you'll like what you see.

-Owners Jon and Nancy Cunningham

March 23, 2026

Evergreen Content: What It Is and How to Use It

When it comes to marketing, content marketing garners new customers and extends brand awareness. For businesses, marketers and professional individuals alike, one specific type of content that’s popular is “evergreen content.”

In terms of website targeting and search engine optimization (SEO), evergreen content is the perfect way to keep always topical content on your website for visitors to see. What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

Evergreen Content, Defined
Evergreen content refers to website content which is search engine optimized and continually relevant to website visitors. This means it stays “fresh” for readers, regardless of when they are reading it. Like an evergreen tree, evergreen content is in season year-round.

Maybe you’re thinking, “Wouldn’t everything online be evergreen, then? If blog posts aren’t taken down, doesn’t that mean they’re always accessible to readers?” The difference between regular website content and evergreen content, though, is evergreen continues to be relevant after its publication date, rather than a dated, timely post.

Why Evergreen Content Is Important
Evergreen content is important to have on your website because it boosts your SEO rankings. Since evergreen posts never lose their relevance, they often have no expiration date and generally use keywords which are searched for over and over again.

This results in search engines finding, categorizing and recalling the content more often, because it is still relevant to the searcher. Therefore, evergreen content continues to increase website traffic, even long after it’s been posted. In other words, the business gets more bang for its buck because more people are drawn in through one single post.

What Evergreen Content Is Not
Now that you know why your website should have evergreen content, let’s get a clearer picture of what that looks like. First, here are some things to remember evergreen content is not:

  • Timely news articles. No current events, updated info or recent news information. Unless something is going to be around for a very long time, news is probably not evergreen.
  • Dated statistics. Numbers and statistics are great for content, but not if you’re looking for something evergreen. They can often change and become outdated.
  • Seasonal articles. Content celebrating holidays or a season are awesome for your website, but are not particularly evergreen.

Evergreen Content Ideas
If you need some ideas to get started on creating your evergreen content, here are a few:

  • Listicles. Articles with general lists about a topic, e.g. “Top 10 Ways to Bring in a New Customer,” are a great way to appear informed at any time.
  • How-to tutorials. “How to” articles are always helpful. To stay evergreen, make sure your how-to articles are relevant without being particularly timely.
  • Product or service information. For a business, fun articles on a particular product or service definitely can become evergreen content. Just make sure that product or service is staying around for a while, rather than a seasonal promotion.

While evergreen content shouldn’t be all of your website posts (time-sensitive articles always have their place), evergreen content is a great way to increase your SEO rankings and boost website traffic. Give it a try to see how your marketing strategy improves and grows.