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Minuteman Press - Colchester
113 Acorn Lane, Suite 2
Colchester, VT 05446
Phone: 802.864.5440
Fax: 802.864.5606
info@minutemanvermont.com

Monday - Friday 8:30-4:30

Minuteman Press - Montpelier
407 Barre Street, Suite 1
Montpelier, VT 05602
Phone: 802.229.0660
Fax: 802.223.0366
info@minutemanvermont.com

Monday - Friday 8:30-4:30

Minuteman Press - Colchester
113 Acorn Lane, Suite 2
Colchester, VT 05446
Phone: 802.864.5440
Fax: 802.864.5606
info@minutemanvermont.com

Monday - Friday 8:30-4:30

Minuteman Press - Montpelier
407 Barre Street, Suite 1
Montpelier, VT 05602
Phone: 802.229.0660
Fax: 802.223.0366
info@minutemanvermont.com

Monday - Friday 8:30-4:30

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Real people, all the time.

Call us old-fashioned, but we believe your print projects should be handled by people rather than computers. That's why we work with you every step of the way to make sure your projects are executed to your liking the first time around. 

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  • We help our customers plan and execute direct mail campaigns from start to finish.

  • We can create stunning booklets with a wide variety of finishing and binding options.

  • We print a wide selection of labels and stickers in varying sizes, shapes and finishes.

  • We can create brochures of all shapes and sizes and offer a wide variety of finishing and folding options.

  • We can create customized multiple part forms and checks for your business.

  • We help our clients create custom menus and menu masters to reflect the quality of their restaurant.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

Let us work, for you!

Minuteman Press is a locally owned and operated commercial print and mail company with locations in Colchester and Montpelier, Vermont. We have been serving businesses in Northern Vermont and beyond since our humble beginnings back in 1986. We offer both digital and offset printing services as well as full commercial direct mail services, making us a true one-stop-shop for our clients.

Jon and Nancy Cunningham purchased their first Minuteman Press shop back in 2003 when the company was located in South Burlington, VT. In 2005, they purchased their second shop in Montpelier. The South Burlington location later moved to Hinesburg and then to it's current location on Acorn Lane in Colchester. 

We are proud to be a small local Vermont business. Our staff of 15 works diligently to make sure your projects are planned and executed exactly to your liking and within your budget and time constraints. We pride ourselves on offering you affordable, high quality products with exceptional customer service to match. Get to know us a little better, and we are confident that you'll like what you see.

-Owners Jon and Nancy Cunningham

March 4, 2024

Class Is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an entry into the college student’s world, you’re practically guaranteed consistent business from an unwavering source. 

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

 

1. Give away free stuff.

If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or giveaways for them to get involved in. Once they’re engaged with your business in a positive light, they’ll like the products and be more excited to buy from you next time.

 

2. Use social media.

A 2015 Pew study found that 92% of teens and college students go online daily. The majority of these online hits are through social networking platforms, e.g. Facebook, Twitter and Instagram. 77% of college students alone go on Snapchat every day. When it comes to small business marketing during spring break, this is a huge opportunity just waiting to be tapped into. 

If your business wants to engage with college students, you need to be where they are: on social media. Use social platforms to promote your products, services, new sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations. 

 

3. Play on spring break survival.

One fun and lively way to market to college students over spring break is to promote “spring break survival.” Spring break is often known as one of the biggest party seasons of the year, and your business can play off this by offering “survival gear.” For example, Her Campus Media created a “Spring Break Survival Kit” which included popchips, nail polish, lip conditioner, razors, shave gel, perfume and gum. Even things as simple as these can turn into a huge hit with the right marketing spin.

 

4. Go non-traditional.

College students are bombarded by advertisements and sales on a consistent basis. If your small business wants to get through the hubbub and reach potential customers, you need to think out of the box with a unique, non-traditional method. Consider guerrilla marketing, word-of-mouth and especially direct social media campaigns. The more creative, the better it will spark college students’ interest over spring break.

 

5. … But don’t forget the classics.

While creativity is king, classic media can be as well. According to StudyBreaks College Media, 84% of college students surveyed redeem coupons or specials they see in magazines or newspapers; 90% have read a magazine or newspaper in the last month. Don’t be afraid to test out a print ad as well in reaching out to college students, which will also prompt viewers to research online and via social media.

This spring break season, make sure your business is ready to tap into the huge potential market that is college students. Try out some of these tactics to get your business noticed and generate customer revenue. Enjoy the sun this spring break by promoting your business.